(Sorry, but the answer’s at the end of the article, so please read on!).

The time for pretending is now over. We’re all affected. Times really are unprecedented, and the global economy is predicted by some to be affected for 3 years (as an optimistic prediction). Sir Richard Brandson, Chairman of the UK based Virgin Group was quoted by timesonline.co.uk as saying that [the recession] “might only last a couple of years instead of becoming a repeat of the Great Depression of the 1930s as so many economists now fear”. Oh what joy! – not quite the Q1-2 ’09 blip some thought in September.

So what do you do? What can you control? Who can you control? The answer, it seems to me, is not very much at all. As Thatcher told us all, you can’t fight the market; sticking your head in the sand won’t get you too far, and not changing also isn’t exactly the fast track to success. Really, if you think about it, the only thing that we can control is our behavior, how we think, and what we do and say.

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