‘Cut costs, make more money’! is something that we hear, or are told to do every day!  Trying to decide where to cut back on cost without having a negative impact on the business is not an easy task.  Following a number of conversations I had in the industry recently businesses shared that they are tightening their marketing budgets.  This was on both marketing expenditure and staffing.

There are different views on doing this; some people agree that marketing should be one of the first places to cut costs, whilst others feel that cutting your marketing budget can often cause more harm to the growth of your business!.  Marketing can be expensive and eat away at budgets, however, is there a risk that reducing exposure or marketing campaigns effect sales?!

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